+33 (0)1 80 82 82 60
By using these four systems, you protect your trademark in more than 300 extensions. The DPML provides the most protection as it covers almost 250 extensions.
Our tools detect domains that contain or resemble a brand name in all world- wide domain name extensions, including those in non-Latin characters (IDNs).
Auctions websites monitoring
Online counterfeiting is becoming increasingly common, and primarily uses sales channels facilitated by auction websites. SafeBrands has created a monitoring service for auction websites to help you prevent this practice.
Protecting a brand on the Internet is a real headache for companies. In addition to the other types of monitoring tools SafeBrands offers for social networks, sponsored links and web content, auction site monitoring will reinforce your company’s strategy and brand protection.
Brand protection on auction sites
- We scan eBay® and Alibaba® for you, and you will receive regular links to all of the items put on sale that are linked to your trademarks, with the details of each sale (seller, auction end date etc.). These alerts will help you to more easily identify counterfeit goods amongst the many auctions of original items.
- A full history of changes made is also available online in our Extranet monitoring site.
Monitoring tool for your brand
A full history of changes and actions taken by our legal department is also available online on our dedicated watch extranet.
If you are interested in this product, you can contact our legal department directly by email at legal@safebrands.com or by phone at +33 (0)4 88 66 22 13.
FOLLOW US ON LINKEDIN
New TLDs
In 2008, ICANN’s programme for the integration of new extensions into the domain name market was approved. On 12 January 2012, applications for the new TLDs opened. It was not until 2013 that the first new extension was made available to all. But what is behind ICANN’s programme? How can you define your domain name strategy in this mass of new extensions?
Domain name strategy: understanding the mechanisms
The massive arrival of these new extensions requires increased attention. With our legal and commercial team, SafeBrands can help you choose the right domain name strategy, register your trademarks in the Trademark Clearinghous (TMCH), and advise you on choosing the right DPML offer. AFNIC is a valuable aid in building your domain name strategy, and has published an online charter: Naming Charter of the French Association for Cooperative Internet Naming.
added to all these services, we support you with PREMIUM domain names, reserved terms, names on ICANN’s collision lists, and the possibilities offered in the pioneer phases (public or not).
Domain name monitoring: be informed to anticipate
SafeBrands advises the implementation of global domain name monitoring in order to be alerted quickly to cases of infringement of your trademark. Our lawyers will analyse the reports and give you sound advice.
Many possibilities are offered via our monitoring systems, so please ask us for a free one-month test.
In addition to these domain name monitoring services, we invite you to consult our weekly calendar of new extensions and to read our blog dedicated to domain name news with the possibility of subscribing to the weekly newsletter. You can also find our articles on Google News.
FOLLOW US ON LINKEDIN
New extensions: don’t miss the premium domains!
With the arrival of the new extensions, it is a virgin market that is opening up with all the terms currently taken under .fr or .com, free under .guru, .email, .boutique, .services, .paris, etc.
Definition of a premium domain name
It is nowadays almost impossible to find common words in the dictionary free .com and .fr. On the secondary market, this type of domain name is highly sought after and can fetch crazy amounts of money.
This is obviously not the case for the extensions that have just been launched, and each registry has drawn up a list of common names of particular value, which cannot be registered during the classic launch periods. These names are called “premium names”. Here are some examples:
-* corse.club
-* dietetique.menu
-* idees.menu
-* saint-valentin.menu
One would have thought that, just as it was the case in the past (we remember the premium .CO domains sold for several thousand dollars), the registries would take advantage of this to sell their nuggets at very high prices.
The good news is that they have been very reasonable, the extra cost compared to classic domains being generally only a few tens of dollars, thus offering opportunities that we advise you not to miss.
Advantages of premium terms
-* Easily identifiable
-* Describes an activity or service
-* Improves referencing
-* Competitive advantage
-* Not necessarily expensive
With the new extensions, you add an additional descriptive level to your domain name (idees.menu speaks for itself).
The list of premiums is obviously specific to each extension, a premium in .archi is obviously not necessarily a premium in .bio… They can be registered either during the “landrush” period, or at the time of opening to all, according to the rules specific to each registry/extension.
DPML and premium
Two registries, Donuts and Rightside, propose to block trademarks within their DPML systems on all the extensions that these companies will manage. But DPML does not protect premium terms.
If you have a short or generic trademark or one that may have meaning in another language, then your domain name will be registrable by a third party for a few euros more than when it was opened to all.
——————————-
SafeBrands, as an accredited registrar for .PARIS, is at your disposal for any further information or to order your domain names. Please do not hesitate to contact our account managers using our online form, by email domaines@safebrands.com or by phone +33 (0)1 80 82 82 60.
FOLLOW US ON LINKEDIN
Share this post
Facebook
Twitter
LinkedIn
Email
The Domain Name Revolution
Since November 2013, new TLDs are being launched continually at a rate of several per month, requiring new strategies and decision-making processes together with an extremely proactive approach. The time is now to prepare and adapt to this new domain landscape.
Risks together with huge marketing opportunities
The dawn of new TLDs means that it is more important than ever to implement a clear strategy, ensuring that cybersquatting risks are limited and that major opportunities are not missed. While cityTLDs can boost your image (loreal.paris), sector TLDs identify a business area (honda.moto, canaplus.film), and community TLDs affirm an identity (lebihan.bzh, mariage.gay). This is an unprecented situation which follows years during which annual TLD launches could be counted on one hand. SafeBrand’s experience and expert knowledge will help you build a naming charter and make the right choices for your trademarks in this new domain landscape.
You may be able to live with cybersquatting, but it’s important to stay informed
The sheer number of TLDs makes comprehensive protection an impossibility. The procedures implemented by ICANN (Trademark Clearinghouse) and by several registries (e.g. Donuts DPML) can provide savings on certain costs. However, the cybersquatting risk remains slightly higher, and setting up monitoring services is now the only way to stay up-to-date so that you can act on any infringements to your trademarks.
FOLLOW US ON LINKEDIN
Trademark Protection Systems
Trademark protection in all new ICANN extensions is sometimes impossible and always expensive. Some registries managing large extension portfolios have implemented solutions. There are currently four online trademark protection systems: DPML, UniEPS, TREx and AdultBlock.
ADVANTAGES OF ONLINE TRADEMARK PROTECTION SYSTEMS
COMMON FEATURES OF TRADEMARK PROTECTION SYSTEMS
---------------
-
Registry
-
Validity period
-
Renew
-
TLDs
-
Variant with more options
DPML
-
from 1 to 10 years
-
from 1 to 10 years
-
247 TLDs covered
-
Yes – DPML Plus
UniEPS
-
1,3,5 & 10 years
-
1,3,5 & 10 years
-
23 TLDs covered (only 10 since June 1st 2021)
-
Yes – UniEPS +
AdultBlock
-
1,3,5 & 10 years
-
1,3,5 & 10 years
-
4 TLDs covered
-
Yes – AdultBlock +
DPML, ADULTBLOCK, UNI EPS OR TREX : NEED MORE INFORMATIONS ?
Do you want more information? As an accredited registrar, SafeBrands is at your disposal to respond and order your trademark protection solutions. Do not hesitate to contact our account managers using the online form below or by phone at +33 (0)1 80 82 82 60 (Europe).
All fields with star (*) are required.
According to the provisions of the french law « loi informatique et libertés n°78-17 » of January 6, 1978, you have the right to access, correct and delete the personal data that SafeBrands collects from you. You can obtain more information regarding this subject by connecting to the website www.cnil.fr. Your personal data are collected by us for the sole purpose of contacting you according to the made request. You can contact us to exercise this right, with a copy of your ID attached, by writing via email to “compliance@safebrands.com“.
DPML - MPML - TREX - Uni EP: what about these protection systems?
Since the launch of the new TLD programme in 2012, several systems for protecting trademarks via domain names have emerged: some have endured, others are emerging or dying.
In the space of a year and a half, this market has evolved: SafeBrands wanted to give an update on the evolution of each protection system.
The DPML is still there and even MORE!
DPML is the protection system proposed by Donuts that allows to block a term, corresponding to a trademark declared in the TMCH database, under all the extensions managed by the registry, the list of which is available on the Donuts website.
At the end of 2016, Donuts had launched DPML Plus, a reinforced protection system of the traditional DPML. Originally, this product was intended to be a short-lived product, for the duration of a marketing operation. After reflection and market demand, DPML Plus became a permanent product.
Comparison of DPML and DPML Plus
| DPML | DPML PLUS |
|---|---|
| • The term chosen must be identical to the trademark registered with the TMCH. • The trademark registered with the TMCH is blocked • Domain names considered as premium in each of the TLD lists are not covered by the DPML. • Unlimited number of domain name reservations per entity. • A minimum of 3 characters is required. No maximum number of characters. • Unlimited overrides for the DPML owner. • Protection extended to all new Donuts gTLDs. | • The term chosen must be identical to the trademark registered with the TMCH. • The trademark registered with the TMCH is blocked + 3 additional terms. • Protection extended to all new Donuts gTLDs. • The blocking covers the brand’s domain names that are considered as standard or premium. • Unlimited number of domain name reservations per entity. • A minimum of 3 characters is required. No maximum number of characters. • Unlimited overrides for the DPML owner. • The owner of a DPML identical to that of a DPML Plus customer will not be able to override (the customer will therefore maintain control). • Additional paid option to block more than three additional terms. • New service included since September 2018: Homograph Protection. |
| 5 years registration | 10 years registration |
At the end of 2018, there are two things to remember about Donuts DPMLs:
Effective from 17 September 2018, Donuts offers a new product, included as standard in DPML and DPML Plus: ‘Homograph Protection’. The system is based on the Unicode standard and the associated internationally used mapping table.
An increase in the price of DPML and DPML Plus from 1 January 2019: the registry justifies this increase by adding new TLDs to its list: recovery of the management of .TRAVEL, merger of Donuts & Rightside etc.
The end of life of the MPML
MPML is another protection system proposed by the Minds & Machines registry. During the last Icann Meeting held in Barcelona at the end of October 2018, the announcement was made: the MPML is doomed to disappear! It can no longer be renewed and/or registered.
What happens to the extensions benefiting from the MPML? As time goes by, MPMLs will have to be migrated on a case-by-case basis under TRex, the new protection system that covers MPML TLDs but not only…
TRex: the new protection system proposed by the TMCH
The Trademark Clearinghouse – TMCH – was set up to protect trademark holders as part of ICANN’s new TLD programme in 2012. Its purpose is to centralise your trademark data in view of priority registrations of your domain names and to alert you in case of a similar application filed by a third party.
At the end of September 2018, the TMCH developed a new service, called TRex (Trademark Registry Exchange), which provides an additional layer of protection, working on the same principle as the DPML Plus. At present, TRex covers 40 extensions:
.BAYERN, .BEER, .BOSTON, .CAPETOWN, .CASA, .CAT, .COLOGNE, .COOKING, .DE, .DURBAN, .EARTH, .EUS, .FASHION, .FISHING, .FIT, .FRL, .GARDEN, .HORSE, . JOBURG, .KOELN, .LA, .LONDON, .MIAMI, .MOE, .NRW, .OSAKA, .QUEBEC, .RODEO, .RUHR, .SCOT, .SURF, .TIROL, .TUBE, .VIP, .VODKA, .WEDDING, .WIEN, .WORK & .YOGA.
Coverage will increase: the TMCH intends to expand the scope of TRex each year by adding new TLDs, which will not be limited to new gTLDs but will also include ccTLDs and legacy TLDs.
Any purchase of the TRex service must be done through a TMCH accredited agent, as is SafeBrands.
Uni EP: Uniregistry’s future protection system
Uniregistry is planning to launch its protection service called Uni EP (temporary name of the product), inspired by Donuts’ DPML. Currently under development, Uniregistry hopes to launch its service by Q1 2019, at the latest, Q2 2019.
For information, Uniregistry’s current portfolio includes 26 extensions:
.COUNTRY, .AUDIO, .CAR, .BLACKFRIDAY, .AUTO, .CARS, .CHRISTMAS, .CLICK, .DIET, .FLOWERS, .GAME, .GIFT, .GUITARS, .HELP, .HIPHOP, .HIV, .HOSTING, .JUEGOS, .LINK, .LOL, .MOM, .PHOTO, .PICS, .PROPERTY, .SEXY, AND .TATTOO.
The details of the offer are unknown at the time of writing. SafeBrands will keep you informed as soon as we receive more information.
SafeBrands eis at your disposal for any further information on any of these protection systems. Please do not hesitate to contact our account managers using our online form, by email domaines@safebrands.com or by phone at +33 (0)1 80 82 82 60.
FOLLOW US ON LINKEDIN
Share this post
Facebook
Twitter
LinkedIn
Email
DPML DONUTS
Some registries that manage a large number of these extensions have implemented alternate solutions. Donuts’ DPML (Domain Protected Marks List) is one of them and it covers over 240 TLDs.
WHAT IS THE DONUTS DPML?
Protect your brand on the Internet with Donuts’ DPML. DPML is the acronym for Domains Protected Marks List. DPML applies only to extensions sold by Donuts.
This service is only available if you have registered your trademark with the TMCH database. It allows you to block your domain name’s registration with the new extensions constantly entering the market.
This service proactively blocks the registration of all domain names that partially or completely include your brand name. This gives you a truly preventive brand protection strategy, defending your online reputation and protecting your business from possible attacks before they happen.
With DPML, your trademark is entered in the list of non-registrable domain names.
Why sign up for the Donuts DPML?
Since the new extensions were launched in 2012, Donuts has applied for over 300 new gTLDs with the hope of obtaining at least 200: it reached its objective in 2019 as it manages 247 of them.
The DPML services (for Domains Protected Marks List, sometimes called Donuts Protected Marks List) were introduced to allow owners to protect their trademarks (exact name or variants) by blocking the associated domain names in all the TLDs managed by Donuts.
They protect trademark owners against cybersquatting at a lower cost than defensive registrations.
HOW DPML WORKS
A trademark must be registered with the TMCH (Trademark Clearinghouse) to be eligible for these solutions. Once listed in a DPML, all domain names with this trademark will be blocked under all extensions managed by Donuts. The initial coverage is 5 years for DPML and 10 years for DPML Plus, renewable for 1 to 10 years in Donuts’ case. But what is the difference between DPML and DPML Plus?
Comparison between DPML & DPML Plus & la DPML Plus
| SERVICE | DPML | DPML PLUS |
|---|---|---|
| VALIDITY PERIOD | 5 years | 10 years |
| RENEW | From 1 to 10 years | From 1 to 10 years |
| CHARACTERISTICS | • The term chosen must be identical to the trademark registered with the TMCH. • The trademark registered with the TMCH is blocked • Domain names considered as premium in each of the TLD lists are not covered by the DPML. • Unlimited number of domain name reservations per entity. • A minimum of 3 characters is required. No maximum number of characters. • Unlimited overrides for the DPML owner. • Protection extended to all new Donuts gTLDs. |
• The term chosen must be identical to the trademark registered with the TMCH. • The trademark registered with the TMCH is blocked + 3 additional terms. • Protection extended to all new Donuts gTLDs. • The blocking covers the brand’s domain names that are considered as standard or premium. • Unlimited number of domain name reservations per entity. • A minimum of 3 characters is required. No maximum number of characters. • Unlimited overrides for the DPML owner. • The owner of a DPML identical to that of a DPML Plus customer will not be able to override (the customer will therefore maintain control). • Additional paid option to block more than three additional terms. • New service included since September 2018: Homograph Protection. |
GTLDS CONCERNED BY DPML DONUTS
.limited .ltd .management .network .partners .sarl .services .solutions .ventures .support .associates .business .careers .center .company .enterprises .gmbh .group .industries .international .企业 Enterprise (xn--vhquv) .accountants .capital .cash .claims .credit .creditcard .estate .exchange .finance .financial .fund .holdings .insure .investments .loans .money .report .tax .legal .attorney .lawyer .codes .computer .domains .systems .technology .engineer .engineering .energy .solar .software .agency .digital .email .marketing .productions .social .apartments .camp .community .condos .farm .house .immo .land .lease .maison .properties .rentals .villas .haus .mortgage .immobilien .chat .directory .fyi .memorial .tips .reviews .news .media .today .travel .city .cruises .flights .guide .holiday .irish .place .reise .reisen .tours .town .vacations .viajes .voyage .cab .limo .zone .world .taxi .camera .equipment .gallery .graphics .photography .photos .pictures .plumbing .lighting .repair .tools .cleaning .builders .construction .contractors .works .glass .parts .supplies .supply .boutique .clothing .diamonds .florist .furniture .gold .jewelry .salon .shoes .style .tires .toys .watch .moda .bargains .cards .cheap .coupons .deals .delivery .direct .discount .express .gifts .gratis .plus .shopping .tienda .sale .kaufen .market .auction .forsale .商店 Shop/store (xn--czrs0t) .cool .exposed .fail .gripe .jetzt .ninja .wtf .life .bike .coach .football .golf .hockey .run .soccer .team .tennis .training .futbol .rocks .expert .guru .fan .fitness .care .hospital .clinic .dental .doctor .healthcare .surgery .vision .rehab .vet .dentist .rip .academy .church .education .foundation .institute .mba .school .schule .university .degree .charity .gives .cafe .catering .coffee .kitchen .pizza .recipes .restaurant .vin .wine .fish .pub .bingo .casino .dating .dog .events .games .movie .show .singles .theater .actor .band .dance .live .rocks .studio .video .游戏 .娱乐 .democrat .republican .army .airforce .navy .family
Need more informations about Donuts DPML / DPML Plus by Donuts ?
Would you like more information? As an accredited registrar, SafeBrands is at your disposal to answer your questions and to place orders for our domain name blocking systems. Do not hesitate to contact our account managers using the online form below or by phone at +33 (0)4 88 66 22 18 (Europe).
All fields with star (*) are required.
According to the provisions of the french law « loi informatique et libertés n°78-17 » of January 6, 1978, you have the right to access, correct and delete the personal data that SafeBrands collects from you. You can obtain more information regarding this subject by connecting to the website www.cnil.fr. Your personal data are collected by us for the sole purpose of contacting you according to the made request. You can contact us to exercise this right, with a copy of your ID attached, by writing via email to “compliance@safebrands.com“.
THE OTHER TRADEMARK PROTECTION SYSTEMS
UNI EPS
In the first half of 2019, Uniregistry launched its own online brand protection service with its “Uniregistry Extended Protection Service,” also known as “Uni EPS.”
WHAT IS UNI EPS?
Uni EPS allows trademark owners to block terms they have registered with the Trademark Clearinghouse (TMCH) across the entire Uniregistry top-level domain portfolio. The initial offer included all 23 Uniregistry TLDs with a plan to add additional TLDs in the future. However, the registry sold all its portfolio TLDs and thus, 13 new TLD owners decided not to support UNI EPS system.
Only the 10 following TLDs remain protected from June Ist , 2021 : .click, .country, .gift, .help, .hiphop, .hiv, .juegos, .link, .sexy, .tattoo.
The following ones are not supported anymore : .audio, .blackfriday, .christmas, .diet, .flowers, .game, .guitars, .hosting, .lol, .mom, .photo, .pics, .property.
Why sign up for Uni EPS?
Just like online brand protection services such as TREx, DPML or AdultBlock, a Uni EPS block will protect a validated brand across 10 extensions managed by Uniregistry. In other words, this means that no one other than the owner of a trademark can register that specific term in these extensions.
Blocking a term is a much cheaper defensive approach than the actual registration of all domains, especially since the block covers premium domain names. Of course, the trademark owner can unblock a specific domain and start using it at any time.
HOW UNI EPS WORKS
A trademark must be registered with the TMCH (Trademark Clearinghouse) to be eligible for these solutions. Once registered with Uni EPS, all domain names with this trademark will be blocked under all extensions managed by Uniregistry. The initial coverage is 1, 3, 5 or 10 years (also for service renewal), whether for Uni EPS or Uni EPS +. But what is the difference between the two Uni EPS services?
Comparison between Uni EPS & Uni EPS +
| SERVICE | UNI EPS | UNI EPS + |
|---|---|---|
| VALIDITY PERIOD | 1,3,5 & 10 years | 1,3,5 & 10 years |
| RENEW | 1,3,5 & 10 years | 1,3,5 & 10 years |
| CHARACTERISTICS | • The brand must be registered with the TMCH to be eligible. • This product allows the blocking of terms that are considered premium (unless they were already registered, but they will be automatically blocked in case it becomes available). • Two trademark owners can request the blocking: the advantage is that one can unblock names without the other being able to oppose. |
• The brand must be registered with the TMCH to be eligible. • This product allows the blocking of terms that are considered premium (unless they were already registered, but they will be automatically blocked in case it becomes available). • Two trademark owners can request the blocking: the advantage is that one can unblock names without the other being able to oppose. • Addition of an algorithmic protection service to cover variants of the trademark in 8 different languages: English, Cyrillic, French, Italian, German, Portuguese, Spanish and Chinese. |
GTLDS CONCERNED BY UNI EPS
.click, .country, .gift, .help, .hiphop, .hiv, .juegos, .link, .sexy, .tattoo.
Need more informations about Uni EPS / Uni EPS+ ?
Would you like more information? As an accredited registrar, SafeBrands is at your disposal to answer your questions and to place orders for our domain name blocking systems. Do not hesitate to contact our account managers using the online form below or by phone at +33 (0)4 88 66 22 18 (Europe).
All fields with star (*) are required.
According to the provisions of the french law « loi informatique et libertés n°78-17 » of January 6, 1978, you have the right to access, correct and delete the personal data that SafeBrands collects from you. You can obtain more information regarding this subject by connecting to the website www.cnil.fr. Your personal data are collected by us for the sole purpose of contacting you according to the made request. You can contact us to exercise this right, with a copy of your ID attached, by writing via email to “compliance@safebrands.com“.
THE OTHER TRADEMARK PROTECTION SYSTEMS
TREx
The Trademark Registry Exchange—or TREx—is a service developed by the Trademark Clearinghouse offering trademark owners an additional layer of protection for domain names.
WHAT IS TREx?
he Trademark Clearinghouse—or TMCH—has signed an agreement with individual registry operators who wish to offer an additional layer of protection to trademark owners under their TLDs.
Through the TMCH interface, TREx protection for trademark owners is executed as a single product across a set of different TREx TLDs.
The TRex service is available to owners of a trademark registered with the TMCH. Coverage will increase in phases as the TMCH will continue to enhance the reach of TREx yearly by adding additional TLDs. These will not be limited to new gTLDs but will also include ccTLDs and legacy TLDs.
HOW TREx WORKS
The TREx service is only available for registrations of sunrise-eligible TMCH trademarks registered through a TMCH agent. However, coverage will increase in phases as the TMCH will continue to enhance the reach of TREx yearly by adding additional TLDs. These will not be limited to new gTLDs but will also include ccTLDs and legacy TLDs.
TREx limits the exposure of a brand name that is generally available under certain TLDs. It does not cover names that are already registered when the service is activated. Similarly, it excludes premium names or names reserved for registration by the registry. However, the TMCH will inform you of the applicable coverage before you subscribe to the service.
TREx service features
| SERVICE | TREX |
|---|---|
| VALIDITY PERIOD | 1 year |
| RENEW | 1 year |
| CHARACTERISTICS | • TREx is a TMCH service that is identical in operation to the DPML Plus system. • The service must be purchased through a TMCH accredited agent. • A registered TMCH trademark is required in order to apply for a TREx. • Extensions may be added at a later date depending on the partnerships concluded with the registries. In this case, a TREx owner can decide to add the TLDs proposed by the TMCH by paying a surcharge, or to continue with the formula until renewal. The new extensions will be automatically included upon renewal and the subscription price will therefore be increased. |
GTLDS CONCERNED BY TREX
.bayern, .beer, .boston, .capetown, .casa, .cat, .college, .cologne, .cooking, .de, .durban, .earth, .eus, .fashion, .fishing, .fit, .frl, .garden, .gal, .horse, .joburg, .koeln, .la, .london, .miami, .moe, .nrw, .osaka, .quebec, .rent, .rodeo, .ruhr, .scot, .surf, .tirol, .tube, .vip, .vodka, .wedding, .wien, .work, .xyz & .yoga.
Need more informations about TREx ?
Would you like more information? As an accredited registrar, SafeBrands is at your disposal to answer your questions and to place orders for our domain name blocking systems. Do not hesitate to contact our account managers using the online form below or by phone at +33 (0)4 88 66 22 18 (Europe).
All fields with star (*) are required.
According to the provisions of the french law « loi informatique et libertés n°78-17 » of January 6, 1978, you have the right to access, correct and delete the personal data that SafeBrands collects from you. You can obtain more information regarding this subject by connecting to the website www.cnil.fr. Your personal data are collected by us for the sole purpose of contacting you according to the made request. You can contact us to exercise this right, with a copy of your ID attached, by writing via email to “compliance@safebrands.com“.
THE OTHER TRADEMARK PROTECTION SYSTEMS
AdultBlock
Protect your brands from cybersquatting for all adult domain name extensions for ten years with AdultBlock, the new blocking system for .XXX, .SEX, .ADULT and .PORN.
Before AdultBlock….
The following summary of the different phases of adult extension launches dating back to 2011, along with their registration conditions, highlights the value of the new AdultBlock system.
From 2011 to 1st December 2021 : SUNRISE B
Reminder of the protection you have from the .XXX extension :
- Defensive registration was reserved for rights holders outside the “adult” industry community.
- It was during this period that most corporations protected their trademarks, blocking their .XXX registrations.
- A registration made under Sunrise B is not active; the domain name is simply blocked.
Reminder of the priority periods at the launch of .ADULT .SEX et .PORN :
1st priority level – from March, 2nd to April, 1st 2015 : Sunrise TMCH
Priority registrations for trademark holders, with TMCH required.
2nd priority level – from April, 6th to 30th 2015 : .XXX under Sunrise B
Priority registrations for domain names .XXX under Sunrise B holders.
3rd priority level – from May, 6th to 31st 2015 : Other .XXX holders
Priority registrations for domain names .XXX holders.
June, 4th 2015 : General avaibility
2011
.XXX launched
The Sunrise B Period allowed trademark holders to block their brands’ .XXX domains for 10 years.
2015
.SEX .ADULT & .PORN launced
Several priority registration periods, related to an IP right or to ownership of a .XXX.
AOÛT 2019
AdultBlock & AdultBlock+ launched
MMX’s ICM Registry launched a new trademark protection system with broader adult-oriented coverage (.XXX, .PORN, .SEX and .ADULT).
DÉCEMBRE 2021
AdultBlock+ promotion ends
Our exceptional launch promotion offering 50% off of ten years of AdultBlock+ ends on December 31, 2019.
These new products are intended to allow a single block of the four adult content extensions managed by MMX’s ICM Registry. AdultBlock and AdultBlock+ share some features, but AdultBlock+ is much more comprehensive.
Shared features of AdultBlock and AdultBlock+
AdultBlock+ adds several other levels of protection
Shared features of AdultBlock and AdultBlock+
- Once a domain name is blocked by AdultBlock or AdultBlock+, no other user can register the domain name during the protection period.
- They cover all four extensions: .XXX, .SEX, .PORN and .ADULT.
- They include premium domain names as well. These products make it possible to block not only all available domains, regardless of their price, but also, automatically, the names that fall into the public domain after the blocking has been implemented. No further action is required from the trademark holder.
AdultBlock+ adds several other levels of protection
- While AdultBlock allows you to block exactly your trademark, without any variant protection, AdultBlock+ blocks all the variants granted by ICM under Sunrise B and/or those granted by the TMCH.
- AdultBlock+ includes equivalent IDN characters.
- The AdultBlock+ service currently includes over 20 scripts: English, Belarusian, Bosnian, Bulgarian, Simplified and Traditional Chinese, Danish, French, German, Hungarian, Icelandic, Italian, Korean, Latvian, Lithuanian, Macedonian, Montenegrin, Polish, Portuguese, Russian, Serbian, Spanish, Swedish and Ukrainian.
- AdultBlock+ also protects the brand’s homoglyphic variants. AdultBlock+’s homoglyphic coverage is provided via the registry connection to Uniregistry EPS+, which includes this same functionality (previously offered by Donuts as part of its DPML). Many brand owners will appreciate this feature along with the functionalities and benefits of an experienced, reliable blocking provider.
That’s why the AdultBlock solution seems of limited interest given the important additional protection provided by AdultBlock+.
Comparative between AdultBlock & AdultBlock+
WHAT SHOULD TRADEMARK HOLDERS DO ?
. Some blocking products may be more attractive than others, depending on the brand’s strategy. However, this particular blocking product is undeniably appealing, if only in terms of cost for all Sunrise B owners, as well as for any brand wishing to limit the risk of infringement. Potential damage to your image from “adult” domain name extensions is greater than for other extensions.
. Trademark holders should now catalog their Sunrise B blocks and TMCH registrations in order to identify the brands that will benefit from AdultBlock+, to replace current defensive registrations at a lower cost, or to protect their new trademarks.
. They must also evaluate the budgets needed by year end to carry out the required blocking by taking advantage of the AdultBlock+ offer.
FAQ ADULTBLOCK
The service covers all four ICM Registry TLDs – .XXX, .SEX, .ADULT and .PORN.
Trademark holders with a Signed Mark Data (SMD) file from the Trademark Clearing House (TMCH) and .XXX Sunrise B holders are eligible to block their labels.
Yes, both AdultBlock and AdultBlock+ will block all available domains irrespective of price point and automatically block any additional dropped names while the block service is in place – no further actions are required by the trademark holder.
Ask us. We can take a SMD file or a plain text trademark and have access to a system which will provide a list of domains blocked along with any exceptions (domain names currently registered and which cannot be blocked but will be automatically added if they become available while the block service is active). We can provide you with this list.
No, domains that are currently registered cannot be blocked. Once a name is deleted or expires, the blocking service will automatically add the domain name to the list of blocked names during the service period without any further actions.
Once the redemption period has ended and the domain name becomes available, both the AdultBlock and AdultBlock+ service will add the newly available domain name to the block for the remainder of the service period. Registered names cannot be blocked until they become available.
Once a domain name is blocked by the AdultBlock or AdultBlock+ service no other users can register the domain name during the service period.
The variants generation software utilizes Unicode Consortium standards. This means that the AdultBlock+ service not only blocks characters available today but also includes any language character sets that become available in the future for the specific TLD. Currently, the AdultBlock+ service covers over 20 languages and scripts including Chinese (Simplified & Traditional), French, German, Italian, Korean, Portuguese, Russian.
Yes, the AdultBlock+ service will block confusingly similar characters, such as replacing an “L” with a “1” and an “E” with a “3”. The AdultBlock+ service is the most complete coverage available.
The number of variants can be large depending on the trademark. For example, ʻbankʼ would generate thousands of variants. For this reason, we typically provide just a sample of the variations covered by the AdultBlock+ service.
The service allows 1, 3, 5 and 10 year registration periods with a maximum registration period of 10-years for both the AdultBlock and AdultBlock+ service.
Renewals mirror the registration periods with 1, 3, 5 and 10-year renewal options with a maximum registration period of 10-years.
Yes, there are significant cost savings being offered during a time-limited, special launch promotion that allows trademark owners to purchase a 10-year AdultBlock+ with variant protection in over 20 different languages and scripts. Promotional prices for the AdultBlock+ service is equivalent to the basic AdultBlock service on an annual basis for the same 10-year time-frame – the promotion offers real value and savings to trademark owners.
The AdultBlock and AdultBlock+ service may check the validity of the SMD file at any time throughout the service period. SafeBrand will make sure with you that it is valid.
No, the AdultBlock+ service will block all non-registered variants in the SMD file.
The WHOIS data will state that the blocked domains are protected by the AdultBlock and AdultBlock+ service, with no other information.
Get more information about Adultblock
WATCH OUR WEBINAR IN REPLAY
RECEIVE OUR DETAILED BROCHURE
Need more informations about AdultBlock / AdultBlock+ ?
Would you like more information? As an accredited registrar, SafeBrands is at your disposal to answer your questions and to place orders for our domain name blocking systems. Do not hesitate to contact our account managers using the online form below or by phone at +33 (0)4 88 66 22 18 (Europe).
All fields with star (*) are required.
According to the provisions of the french law « loi informatique et libertés n°78-17 » of January 6, 1978, you have the right to access, correct and delete the personal data that SafeBrands collects from you. You can obtain more information regarding this subject by connecting to the website www.cnil.fr. Your personal data are collected by us for the sole purpose of contacting you according to the made request. You can contact us to exercise this right, with a copy of your ID attached, by writing via email to “compliance@safebrands.com“.
THE OTHER TRADEMARK PROTECTION SYSTEMS
AdultBlock & AdulBlock+ : new trademark protection systems
A new brand protection system for “adult” TLDs (.xxx / .porn / .sex / .adult) is now available to trademark holders. To receive SafeBrands’ summary document on AdultBlock, we invite you to fill out the form below.
All fields with star (*) are required.
According to the provisions of the french law « loi informatique et libertés n°78-17 » of January 6, 1978, you have the right to access, correct and delete the personal data that SafeBrands collects from you. You can obtain more information regarding this subject by connecting to the website www.cnil.fr. Your personal data are collected by us for the sole purpose of contacting you according to the made request. You can contact us to exercise this right, with a copy of your ID attached, by writing via email to “compliance@safebrands.com“.
Would you like more information? As an accredited registrar, SafeBrands is at your disposal to answer your questions and to place orders for our domain name blocking systems. Do not hesitate to contact our account managers using the online form below or by phone at +33 (0)4 88 66 22 18 (Europe).