The SafeBrands solution combines the unparalleled indexing capability of search engines with its big data expertise to extract and analyse web page content.
There are various goals behind setting up surveillance on a domain:
- Online reputation protection : In what context is my brand mentioned online ?
- Countering counterfeiters : Are there counterfeits of my products for sale online ?
- Tackling parasites : Is anyone usurping my identity or using my brand, my logos or my images?
Our systems can identify all web pages containing your searched term(s). They allow to us combine terms in thesaurus searches or automatically exclude web pages containing one or more specific terms.
Our interface displays technical and administrative data associated with the web page: page description, keywords, title, host and time-stamped screen shots. In order to eliminate potential noise, results can be filtered.
Results are not duplicated in reports so that identified websites are not re-identified in following periods. Depending on the purpose for monitoring, it is possible to choose how duplicates are identified: identical URL or domain name.
SafeBrands can create a whitelist of URLs or domain names that will not be picked up by monitoring. It may include, for example, authorized resellers of your products.
The monitoring solution is built to identify the most relevant results in order to act against infringements on a case-by-case basis. The results are classified according to their reach to highlight web pages with heavy traffic that could cause the most damage.
The interface allows you to analyse results yourself or to have SafeBrands do so, thanks to its sorting, filtering and classification features. It displays technical and administrative data that detail the degree of infringement. Results can be grouped by network in order to take action against the main perpetrators.
49 rue du Commerce
Tél.: +33 (0)1 80 82 82 60
Fax: +33 (0)1 80 82 82 61
SAFEBRANDS SOUTHERN EUROPE
Pôle Media Belle de Mai
37, rue Guibal
13356 Marseille Cedex 3
Tél.: +33 (0)4 88 66 22 22
Fax : +33 (0)4 88 66 22 20
4284 rue de la Roche
H2J 3H9 CANADA
Tél. : +1 514 600-6124
SAFEBRANDS COTE D'AZUR
4 boulevard de Cimiez
Tél. : +33 (0)4 83 93 53 80
Fax : +33 (0)4 88 66 22 57