Upstream of the launch of the first new extensions, the Trademark Clearinghouse enables trademark holders or their consultants to register their intellectual property rights. After checking, this data is stored centrally and used by the new extension ‘registries’ for processing the priority applications you submit to register your domain names (during what are known as ‘Sunrise’ periods). This centralized process considerably reduces the administrative workload and the associated cost for trademark owners: a single registration of each trademark with the Trademark Clearinghouse will make it possible to avoid some of the specific costs associated with each ‘Sunrise’ period.
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