Social media auditing and monitoring

Social networks

Social media platforms are great opportunities for brands, but they can also be a danger. They must be monitored to protect your online reputation by fighting usurpation and fraud attempts, or to keep you informed of bad buzz about your brand. They must also be monitored to prevent illegal sales of your products, which can sometimes be counterfeits.

Service de surveillance des réseaux sociaux pour nom de domaine

SafeBrands has developed social media monitoring to combat this profusion of possible infringements. It covers all a profile’s components. It will report the use of your brand in usernames, profile descriptions, posts and comments.

COMPLETE SOURCING

We combine the unparalleled indexing power of search engines with social media APIs to compile the maximum amount of data, from which our algorithms extract the data relevant to your brand.

A MANAGEMENT & ANALYSIS TOOL

Relevant results and key data are clearly displayed and easy to use, with technical and administrative information that classifies infringements for targeted action.

COMPLETE SOURCING
SafeBrands social media monitoring covers the 16 most popular social media networks in the world, both locally and abroad.
The networks monitored in our standard monitoring formula are: facebook.com, twitter.com, plus.google.com, linkedin.com, viadeo.fr, youtube.com, t.qq.com, tumblr.com, vk.com, reddit.com, weibo.com, nimbuzz.com, instagram.com, renren.com, qzone.qq.com, imqq.com.
Other networks can be added as an option.
A page will be detected as soon as the monitored term is included in its source code, meaning as soon as it is cited either in a post, profile description or comment. This method ensures coverage for all types of infringements.
Any page detected by our search engine algorithms is then analysed by our robots to extract the data relating to the profile holder and the post.
Results can thus be classified according to their reach or popularity, making it possible to identify the most critical infringements.
AN ANALYSIS INTERFACE & A MANAGEMENT TOOL
Regardless of the type of monitoring (online reputation, detection of illegal product sales on social media, etc.), our online management tool makes it possible to identify which infringements are most critical in a few clicks.
You can view the full results, then sort and filter by network, popularity of post author or concerned profile, and even web page content. These elements will help establish the degree of risk and will be taken into account during analyses, to serve as a basis for recommended action.
The SafeBrands platform reduces the number of irrelevant results and “noise” by setting restricted perimeters, such as negative or positive thesauri. For this feature, the use of the brand must necessarily be associated with a defined list of terms. It is also possible to exclude web pages containing certain terms or those on a pre-determined list.

Get a free consultation

According to the provisions of the french law « loi informatique et libertés n°78-17 » of January 6, 1978, you have the right to access, correct and delete the personal data that SafeBrands collects from you. You can obtain more information regarding this subject by connecting to the website www.cnil.fr. our personal data are collected by us for the sole purpose of contacting you as part of your free consultation request. You can contact us to exercise this right, with a copy of your ID attached, by writing to the following address : Safebrands, Correspondent Informatique et Libertés, Pole Media of the Belle de Mai, 37 rue Guibal, 13356 MARSEILLE Cedex 03, or via email to cil@safebrands.com.