Social media auditing and monitoring

SafeBrands social media monitoring covers the 16 most popular social media networks in the world, both locally and abroad.

The networks monitored in our standard monitoring formula are: facebook.com, twitter.com, plus.google.com, linkedin.com, viadeo.fr, youtube.com, t.qq.com, tumblr.com, vk.com, reddit.com, weibo.com, nimbuzz.com, instagram.com, renren.com, qzone.qq.com, imqq.com.

Other networks can be added as an option.

A page will be detected as soon as the monitored term is included in its source code, meaning as soon as it is cited either in a post, profile description or comment. This method ensures coverage for all types of infringements.

Any page detected by our search engine algorithms is then analysed by our robots to extract the data relating to the profile holder and the post.

Results can thus be classified according to their reach or popularity, making it possible to identify the most critical infringements.

Regardless of the type of monitoring (online reputation, detection of illegal product sales on social media, etc.), our online management tool makes it possible to identify which infringements are most critical in a few clicks.

You can view the full results, then sort and filter by network, popularity of post author or concerned profile, and even web page content. These elements will help establish the degree of risk and will be taken into account during analyses, to serve as a basis for recommended action.

The SafeBrands platform reduces the number of irrelevant results and “noise” by setting restricted perimeters, such as negative or positive thesauri. For this feature, the use of the brand must necessarily be associated with a defined list of terms. It is also possible to exclude web pages containing certain terms or those on a pre-determined list.