There are several types of infringement, including imitations of official adverts, target site masking and fraudulent ads.
There are many potential criminals, including infringers, members, competitors, official or unofficial distributors, price comparison websites and domainers.
In order to prevent infringements, companies need to take ownership of the usage of their trademarks in search engine advertising.
Our tools detect the ads displayed by Google, Bing and Yahoo when web users search your trademarks. A screenshot is taken of each infringement detected. All of the results are compiled in weekly monitoring reports, which are sent to you by e-mail and also recorded on our secure Extranet site. An analysis by one of our team members can also help you to make sense of the raw data, and provides you with targeted information to enable you to achieve your objectives and to develop your trademark protection strategy.
Web criminals know all the techniques to avoid being found out by trademark owners, such as publishing their ads out-of-hours or geolocation which misses out the town in which the company’s head office is located. SafeBrands’s solution enables you to select the number of tests to be run each day, the time ranges, and even the countries and regions to be tested.
Our teams can act in many different ways to prevent any infringements of your trademarks, including amicable contact with advertisers, formal notices or legal action vis-à-vis membership platforms and search engines. We also manage anonymity lifting procedures on domain names used by criminals, as well as APP (French Agency for the Protection of Programmes) assessments, and can assist you in your dealings with bailiffs and lawyers in the case of legal proceedings.
Managing usage of your trademarks in search engine advertising enables you to retrieve potential clients, prevent infringements, control your distribution network and optimize the ROI of your own advertising campaigns.
54, rue Greneta
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Pôle Media Belle de Mai
37, rue Guibal
13356 Marseille Cedex 3
Tél.: +33 (0)4 88 66 22 22
Fax : +33 (0)4 88 66 22 20
4 boulevard de Cimiez
Tél. : +33 (0)4 83 93 53 80
Fax : +33 (0)4 88 66 22 57