+1 514 600-6124 
+33 1 80 82 82 60
Multifaceted infringements
There are several types of infringement, including imitations of official adverts, target site masking and fraudulent ads.
Search engines
Potential criminals
There are many potential criminals, including infringers, members, competitors, official or unofficial distributors, price comparison websites and domainers.
Meticulous checks
In order to prevent infringements, companies need to take ownership of the usage of their trademarks in search engine advertising.
The SafeBrands solution
Our tools detect the ads displayed by Google, Bing and Yahoo when web users search your trademarks. A screenshot is taken of each infringement detected. All of the results are compiled in weekly monitoring reports, which are sent to you by e-mail and also recorded on our secure Extranet site. An analysis by one of our team members can also help you to make sense of the raw data, and provides you with targeted information to enable you to achieve your objectives and to develop your trademark protection strategy.
Advanced monitoring
Web criminals know all the techniques to avoid being found out by trademark owners, such as publishing their ads out-of-hours or geolocation which misses out the town in which the company’s head office is located. SafeBrands’s solution enables you to select the number of tests to be run each day, the time ranges, and even the countries and regions to be tested.
Infringement suspension
Our teams can act in many different ways to prevent any infringements of your trademarks, including amicable contact with advertisers, formal notices or legal action vis-à-vis membership platforms and search engines. We also manage anonymity lifting procedures on domain names used by criminals, as well as APP (French Agency for the Protection of Programmes) assessments, and can assist you in your dealings with bailiffs and lawyers in the case of legal proceedings.
Immediate and quantifiable results
Managing usage of your trademarks in search engine advertising enables you to retrieve potential clients, prevent infringements, control your distribution network and optimize the ROI of your own advertising campaigns.
SAFEBRANDS EMEA
54, rue Greneta
75002 Paris
FRANCE
Tél.: +33 (0)1 80 82 82 60
Fax: +33 (0)1 80 82 82 61
SAFEBRANDS SOUTHERN EUROPE
Pôle Media Belle de Mai
37, rue Guibal
13356 Marseille Cedex 3
FRANCE
Tél.: +33 (0)4 88 66 22 22
Fax : +33 (0)4 88 66 22 20
54, rue Greneta
75002 Paris
FRANCE
Tél.: +33 (0)1 80 82 82 60
Fax: +33 (0)1 80 82 82 61
SAFEBRANDS SOUTHERN EUROPE
Pôle Media Belle de Mai
37, rue Guibal
13356 Marseille Cedex 3
FRANCE
Tél.: +33 (0)4 88 66 22 22
Fax : +33 (0)4 88 66 22 20
SAFEBRANDS NORTH AMERICA
4284 rue de la Roche
Montréal (Québec)
H2J 3H9 CANADA
SAFEBRANDS COTE D'AZUR
La Verrière
4 boulevard de Cimiez
06000 Nice
FRANCE
Tél. : +33 (0)4 83 93 53 80
Fax : +33 (0)4 88 66 22 57
4284 rue de la Roche
Montréal (Québec)
H2J 3H9 CANADA
SAFEBRANDS COTE D'AZUR
La Verrière
4 boulevard de Cimiez
06000 Nice
FRANCE
Tél. : +33 (0)4 83 93 53 80
Fax : +33 (0)4 88 66 22 57
SAFEBRANDS ASIA
Unit 1010 Miramar Tower
132 Nathan Road
Tsimshatsui, Kowloon
HONG KONG
CENTRALNIC PLC
4th Floor, Saddlers House
44 Gutter Lane, London, EC2V 6BR
Tel: +44 (0)20 33 88 0600
Fax: +44 (0)20 33 88 0601
Unit 1010 Miramar Tower
132 Nathan Road
Tsimshatsui, Kowloon
HONG KONG
CENTRALNIC PLC
4th Floor, Saddlers House
44 Gutter Lane, London, EC2V 6BR
Tel: +44 (0)20 33 88 0600
Fax: +44 (0)20 33 88 0601
