The Domain Name Revolution

Risks together with huge marketing opportunities

The dawn of new TLDs means that it is more important than ever to implement a clear strategy, ensuring that cybersquatting risks are limited and that major opportunities are not missed. While cityTLDs can boost your image (loreal.paris), sector TLDs identify a business area (honda.moto, canaplus.film), and community TLDs affirm an identity (lebihan.bzh, mariage.gay). This is an unprecented situation which follows years during which annual TLD launches could be counted on one hand. SafeBrand’s experience and expert knowledge will help you build a naming charter and make the right choices for your trademarks in this new domain landscape.

You may be able to live with cybersquatting, but it’s important to stay informed

The sheer number of TLDs makes comprehensive protection an impossibility. The procedures implemented by ICANN (Trademark Clearinghouse) and by several registries (e.g. Donuts DPML) can provide savings on certain costs. However, the cybersquatting risk remains slightly higher, and setting up monitoring services is now the only way to stay up-to-date so that you can act on any infringements to your trademarks.