Access statistics

A comprehensive trademark protection strategy involves registering a large number of domain names and incurs significant expenses. There are two simple rules to get the most out of your domains and to assist you in turning an internet naming ‘protection’ strategy into a truly dynamic ‘commercial’ strategy: Firstly ensure that all of your domain names redirect to your active sites, and secondly analyze the real traffic generated by your portfolio.

All domains registered by SafeBrands have a redirect feature which allows you to forward users to the website of your choice (homepage, ‘country’ page, ‘product’ page etc.). Several types of redirection are available, with a particular focus on boosting search engine optimization.

MailClub’s exclusive statistical analysis module gives you an overview of the number of visits that each of the domains in your portfolio receives. Get at-a-glance information on which domains get the most hits so that you can make the right marketing decisions. In light of the figures provided, you may also decide to abandon some domains in an effort to reduce the overall cost of your portfolio. A module providing detailed analysis is also available to help you make a comprehensive and specific analysis of each domain.