SafeBrands’ team worked in two stages. First, they performed audits on the availability of the domain names, and of the corresponding handles on social networks, based on the strings that we had shortlisted. Results of these audits were taken into account to determine our final choice.
Once the decision was made, SafeBrands registered the names and handles, either anonymously or using assumed names. For domains that were already taken, SafeBrands offered a specific recovery strategy for each case (third party with a prior right, cybersquatted name,…).