I distinguish myself on Internet via New gTLDs

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Case Studies

Client :

An SME selling its goods on the Internet and exporting in Europe.

Comment choisir la bonne extension pour son activité professionnelle ?

How can I take advantage of new extensions?

Our company has been offering products online for years. We have spent quite some time developing our domain strategy, but the 1200 new generic extensions are reshuffling everything!


Our business demands that we register domains in various countries to be able to offer local content to our customers.

We also register into generic extensions for defensive purposes.

When new TLDs were launched in 2012, it all seemed quite theoretical, but nowadays it has become a much easier way for squatters to register our brand into several domain names! We must protect ourselves and also want to take advantage of new ways to promote our site.


The first order of business is to find our way into the ever expanding list of new extensions!

.Shop seems obvious, but .Buy is around the corner and we have more and more visitors to our .Paris address.

How can we decide in which extension to register… or not?


SafeBrands’ team fully understand our business, and we have been able to discuss our future projects with them in total confidentiality.

They have shared with us a first list of key Top Level Domains into which we absolutely had to protect our brand.

We were then able to create specific content for various local sites and easily set up redirects to our .com for others.


Our company is easier to find in search engines and our business is soaring.

SafeBrands’ diagnostic tool also allowed us to find squatters against which their recovery team was able to launch URS processes, which are cheaper and quicker than UDRP.

Moreover, SafeBrands’ specialists inform us in advance of the availability of new extensions that match our activity or our locations, so we can make the right decision at the right time.

Case Studies by SafeBrands

Technical issues
Legal issues
Marketing issues